1. Google

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No further introduction is required. Google ranks first in search, which is 89.43% behind Bing, which ranks second.

According to statistics from statista and statcounter, Google has a dominant position on any device (desktop, mobile phone, and tablet) in all countries.

Why is Google the most popular search engine?

What makes Google the most popular and trusted search engine is the quality of its search results. Google is using sophisticated algorithms to present the most accurate results to users.

Google’s founders Larry Page and Sergey Brin came up with an idea that sites referenced by other sites are more important than other sites and should therefore be ranked higher in search results.

Over the years, the Google ranking algorithm has enriched hundreds of other factors (including the help of machine learning), and it remains the most reliable way to find exactly what you are looking for on the Internet.

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Google’s best alternative search engine is Microsoft Bing. Bing’s search engine share is between 2.83% and 12.31%.

Bing is Microsoft’s attempt to challenge Google in the search field, but despite their efforts, they still cannot convince users that their search engine can be as reliable as Google.

Although Bing is the default search engine on Windows PCs, their search engine market share has always been low.

Bing originated from Microsoft’s previous search engines (MSN Search, Windows Live Search, Live Search), and according to Alexa ranking, it is the 30th most visited website on the Internet.

3. Yahoo

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Yahoo is one of the most popular email providers, and its web search engine ranks third in searches with an average of 1% market share.

From October 2011 to October 2015, Yahoo Search was fully supported by Bing. In October 2015, Yahoo and Google reached an agreement to provide search-related services. Until October 2018, Yahoo’s search results were supported by Google and Bing.

As of October 2019, Yahoo! Search is again provided exclusively by Bing.

Yahoo is also the default search engine for the Firefox browser in the United States (since 2014).

Yahoo’s portal is very popular and is the 11 most visited sites on the Internet (according to Alexa).

4. Baidu

Baidu’s global market share is between 0.68% and 11.26%.

Founded in 2000, Baidu is the most popular search engine in China. Its market share is growing steadily. According to Wikipedia, Baidu serves billions of search queries every month. It currently ranks #4 in the Alexa ranking.

Although Baidu can be accessed globally, it is only available in Chinese.

Yandex is Russia’s most popular search engine, with a global market share of 0.5% to 1.16%.

According to Alexa, Yandex.ru is one of the 30 most popular websites on the Internet and ranks 4th in Russian.

Yandex positions itself as a technology company dedicated to building smart products and services powered by machine learning.

According to Wikipedia, Yandex operates Russia’s largest search engine, with approximately 65% of the country’s market share.

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DuckDuckGo’s search engine market share is approximately 0.45%.

According to DuckDuckGo’s traffic statistics, they provide an average of 47 million searches per day, but their overall market share is still less than 0.5%.

Unlike most people believe, DuckDuckGo does not have its own search index (such as Google and Bing), but they use various sources to generate search results.

In other words, they do not have their own data, but rely on other sources (such as Yelp, Bing, Yahoo, StackOverflow) to provide answers to users’ questions.

This is a big limitation compared to Google, which has a set of algorithms to determine the best results for all the websites available on the Internet.

On the bright side, DuckDuck Go has a clean interface, it does not track users, and it does not fully load ads.

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