Hootsuite Platform Certification Exam Answers 2022
In this article, you will get 100% correct answers to all questions on the Hootsuite Platform Certification Exam. This post contains new and updated questions for 2022 that you won’t find anywhere else.
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Hootsuite Platform Certification Exam Answers 2022
(D) Message Approvals
(A) Scheduling and rescheduling multiple posts in advance
(B) Reviewing Instagram analytics alongside metrics from your other social accounts
(C) Adding location tags and swipe-up links to your post from within the Composer
(D) Viewing comments on your Instagram content in the same window as engagements on your other social accounts.
(A) Assign the post to a social account the team or team member manages, then click ‘Save Draft’.
(B) Publish the post to a social network, then click ‘assign to team or colleague’.
(C) @Mention the team or team member in the drafted post before saving.
(D) Save the post as a draft and then add it to the collaboration board for that team.
(A) Edit a scheduled Instagram post
(B) View engagements on your published posts
(C) Respond to comments directly
(D) Monitor hashtags specified by you
(E) Create and schedule a new Instagram post
(F) Export an analytics report
(A) search for mentions of your company name
(B) convert a web address into a shortened, trackable owly link
(C) pick the social accounts to which you want to publish your post
(D) add alt-text to make the content more accessible
(E) schedule when your post should publish
(A) Notifying you when your automated posts have exceeded your campaign budget.
(B) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.
(C) Automatically stopping an advertising campaign that falls below a certain threshold of performance.
(D) Putting advertising dollars behind your published posts that meet the criteria you have specified.
(E) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.
(A) Reports provide your colleagues with continuous access to updated data
(B) Reports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectives
(C) Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns
(D) Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly
(A) can edit
(B) unlimited permissions
Q.10 – Say you’re drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What’s the most efficient way to access these visuals?
(A) Use the Share button in Google Drive to export the images to Hootsuite
(B) Install the Google Cloud app from the Hootsuite App Store to access the assets directly
(C) Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library
(A) facilitate team collaboration to address customer feedback on social media
(B) plan the content publishing schedule in a calendar format
(C) control off-brand or offensive posts and trigger corrective action limit access to social network passwords
(D) specify what actions team members have permission to perform in Hootsuite
(A) Owly links track how many people clicked it
(B) Owly links are prioritized by social networks
(C) Owly links use less characters than regular URLs
(D) Owly links provide higher resolution previews of the webpage being linked to
(A) Create a fake Facebook Page for the organization that you can access
(B) Connect the Instagram account to your own personal Facebook profile instead
(C) Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
(D) Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
(A) gathering marketing analytics on the user’s behaviour.
(B) feeding data into Hootsuite chatbot for more human-like responses.
(C) targeting paid advertisements to the user more accurately.
(D) understanding the full context of the most recent exchange
Q.15 – Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action.
(A) external tag
(B) geo-targeted auto-response
(D) comment stream
(E) private message stream
(A) Your Personal Instagram account will automatically be converted into a Business account
(B) You’ll receive an error message, outlining what steps you need to take next
(C) Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite
(D) Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page
(A) Hootsuite Help Centre
(B) Hootsuite Blog
(C) All of these
(D) Hootsuite Academy
(E) Hootsuite Resource Library
(A) Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.
(B) Complete the Hootsuite Social Marketing Certification Course
(C) Add Hootsuite as a previous employer in your resume
(D) Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.
(A) Settings; Streams
(B) Sidebar; center
(C) Nav-panel; dashboard
(D) Header; Sidebar
(A) Generate custom URLs for an upcoming campaign
(B) Review metrics for your social media publishing efforts
(C) Search for hashtags by geographical location
(D) Create paid social media advertising campaigns
(E) Schedule posts
(A) press “command N” for new and begin typing
(B) exit Planner and open the Composer
(C) click on a time slot and choose new post
(D) create a new stream and click the plus sign
(A) Creating a search stream
(B) Scheduling a post
(C) Adding a social account to Hootsuite
(D) Composing a post for your audience
(E) Sharing account permissions with your team
(D) Approvals Queue
(F) Content Library
(A) saving a collection of regularly used responses, so you can reply faster
(B) all the options in this list
(C) responding directly to comments made on a thread
(D) getting a quick overview of public and private messages received on your social accounts.
(A) all of the options in this list
(E) engagement rate
(A) on specific social networks
(B) in specific physical locations
(C) in your home country
(D) on private profiles or closed networks
(E) in pre-set topic areas
(A) Produce AI-generated SEO positive copy, to maximize the capture of search traffic
(B) “Bulk-Approve” large numbers of posts composed by team members across your org
(C) Schedule up to 350 posts at once, including existing scheduled posts
(D) Add metadata to all YouTube videos in a previously published playlist
(E) Send out hundreds of personalized direct messages to your Twitter and LinkedIn followers
(A) Hootsuite Social ROI
(B) Hootsuite Solutions
(C) Hootsuite Analytics
(D) Hootsuite Metrics
(E) Hootsuite ROI Calculator
(A) Intelligent Cost Per Click
(B) Automated Boosting
(C) Single Post Boosting
(D) Automatic Organic Performance Promotion
(E) Automatic ROI Enhance Feature
(A) To view and manage scheduled posts
(B) To create analytics reports on post performance
(C) To add Hootsuite’s partner apps to your dashboard
(D) To monitor what’s being said on your social accounts
(E) To see which organization you’re a part of
(A) Hootsuite App Store
(B) Hootsuite Content Library
(C) App Directory
(D) Hootsuite Plug-ins
(E) Partner Apps
(F) 3rd Party Add-ons
(B) Google’s Teams plug-In
(C) Hootsuite Organizations
(D) Hootsuite Impact
(E) Hootsuite Collaboration feature
(F) account provisioning
(A) Inbox and Settings
(F) Team Metrics
Q.34 – You’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?
(A) Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile
(B) Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client
(C) Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day
(D) Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality
(A) Create a brand new Instagram Business account, specifically to be used in Hootsuite
(B) Satisfy Hootsuite’s Influencer criteria when signing up
(C) Connect your Instagram Business account to your Facebook Business Page in Hootsuite
(D) Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
(E) Go to Instagram natively and tap the Hootsuite icon in your settings
(A) Identify the social networks to which you’d like to publish your post
(B) Select or deselect social networks to connect with your Hootsuite account
(C) Select the social networks you’d like to monitor for activity relevant to your brand
(D) Pick the social networks for which you’d like to generate a statistics report about your publishing efforts
Q.37 – You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)
(A) Owly Shortener
(B) Hootsuite Analytics, Reports
(C) Hootsuite Planner
(D) Hootsuite Composer
(E) All of the above
(A) Under Accounts in the publisher, or in Impact.
(B) In a Hootsuite Organization, or as a personal channel.
(C) In Insights, or within Assignments.
(D) Downtown or in the Suburbs.
(E) In streams, or in channels.
(A) Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
(B) Profile metrics for Personal Instagram accounts require 10K+ followers
(C) Business profiles allow you to upload videos that are more than 60 seconds long
(D) You can publish directly to Instagram without using your phone or the Instagram app
(A) Monitor playlist
(B) YouTube Search
(C) Create Comment Stream
(A) geo-targeted messages
(B) the Hootsuite surveillance feature
(C) geo-search streams
(D) location tags
(E) internal/external tagging
(A) 1 day
(B) 2 hours
(C) 10 minutes
(D) 30 minutes
(E) 2 hours
(A) provide Super-Admin access to all Team Members
(B) only share drafts of Reports
(C) share reports in read-only form
(D) encourage them to review metrics reports on your computer
(E) click the Lock icon on outgoing Reports and PDFs
(A) all reactions, views, and comments
(B) private messages only
(C) both public and private messages
(D) public comments only
Q.45 – You’re leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you’re time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?
(A) Hootsuite’s Drafter Integration
(B) Hootsuite Alerts
(C) Hootsuite Mobile App
(D) Hootsuite Planner
(E) Google Cloud
(G) Hootsuite Composer
(D) Boards and Streams
(A) receive insights into our dystopian future
(B) review metrics for your published posts, by network
(C) build social posts out of previously published posts
(D) produce a pie chart of your social share of voice
(E) get a professional critique of your social media strategy
(A) Filter videos
(B) My Content Find
(C) Search Stream
(D) Suggested Content
(E) content curation board
(A) executive level
(B) super-admin level
(C) team admin level
(D) ow.ly level
(E) admin level
(A) Implement a robust approval process with multiple touch points so every team member has input
(B) Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing
(C) Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
(D) Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories
(A) Duplicate a Campaign
(B) Array a Post
(C) Duplicate a Draft
(D) Draft Variant
(E) Cascade a Message
(A) Direct Publishing and Mobile Notification workflow
(B) Auto-publishing and the Manual Publishing workflow
(C) Proxy Publishing and the Manual Publishing workflow
(D) Direct Notifications and Auto-publishing
Q.54 – What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?
(A) the Insights feature
(B) the Reports feature
(C) Social Return Transparency
(D) the Social Data Share feature
(E) the Metrics module
(A) Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs.
(B) Schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.
(C) Track response times to incoming social posts to better determine Social ROI.
(D) Publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.
(A) Inserting an image from an Instream Tweet
(B) Uploading it directly from your computer
(C) Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
(D) Picking an image from the Media Library
(A) Managing your scheduled Instagram content alongside scheduled posts on your other social networks
(B) Auto-generate content that’s similar to your competitors’ highest performing posts
(C) Building and scheduling many Instagram posts in one place
(D) The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place
Q.58 – Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?
(A) Twitter lists
(B) Twitter groups
(C) Twitter spaces
(D) Hootsuite groups
(E) Twitter streams
(A) Streams display content from your social networks, and Boards house a collection of streams.
(B) Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.
(C) Boards are for searching out conversations, whereas streams are for publishing content to your audiences.
(D) Streams provide account analytics, Boards are where geo-searches are performed.
Q.60 – Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)
(A) Hootsuite Composer
(B) Hootsuite Publisher
(C) Hootsuite Streams, Published Posts
(D) Hootsuite App Directory
(E) Hootsuite Inbox
(F) All of the above
(G) Hootsuite Analytics, Shared Reports
Q.61 – Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply
(A) Reports in Hootsuite Analytics
(B) Hootsuite Planner
(C) Streams (e.g., Search Streams, Published Posts)
(D) All of these
(E) Hootsuite Composer
(F) Hootsuite Inbox
Q.62 – You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)
(A) Hootsuite Ads
(B) Hootsuite Inbox
(C) Hootsuite Analytics
(D) Hootsuite Amplify
(E) Bulk Composer
(F) Hootsuite Streams (Search, Published Posts, and Comments)
(H) Hootsuite Planner
Q.63 – Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?
(A) Hootsuite Inbox
(C) Owly Link Shortener
(D) Hootsuite Photo Editor
(E) Hootsuite Composer
(F) Hootsuite App Directory
(A) a preset collection of tiles, organized by social network
(B) an individual display of one specific metric.
(C) a set of automation triggers for paid social advertising
(D) a tool for building social posts out of previously published posts
(E) a tool for monitoring the social media conversations happening in your area.
(A) Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks’ native AI functionality)
(B) Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
(C) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
(D) Hootsuite has an ‘auto-engagement’ feature that interacts with your followers
Q.66 – A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?
(A) History Tracker
(B) Hootsuite Inbox
(C) Engagement Streams
(E) Conversation Context
Q.67 – Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?
(A) Automation Triggers
(B) Automatic Performance Advertising
(C) “Build Your Own” audience
(D) Post Performance
(E) Audience Discovery
(A) where you connect social media accounts to Hootsuite
(B) a location search stream, with geocode set for your specific location where the API cord plugs in
(C) a fully customizable, shareable display of your social accounts’ metrics
(D) where you set the parameters for a social media campaign
(E) where you undertake multivariate audience testing to determine optimal ad placement
(A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
(B) tiles, which are individual displays of a specific metric
(C) overviews, which are pre-set collections of metrics data
(D) data elves, who work hard for their money
(E) campaigns, each of which are targeted at a social media objective or goal
(A) Scheduling and publishing messages to multiple accounts at once
(B) Social media analytics and metrics.
(C) Geo-locating conversations and geo-targeting messages.
(D) Automating all your social media activities.
(A) to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
(B) to approve or delete incoming comments on your channel or specific videos
(C) to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
(D) to view analytics on your YouTube channel and videos
(E) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
(A) target audience
(D) scheduled time
(A) Convert the document into Hootsuite’s .hoot format and upload
(B) Use a 24-hour clock format (e.g., 17:00)
(C) Use a supported format for the time/date (e.g., 11/22/2020)
(D) Input your posts into a text document using an up to date version of Microsoft Word
(E) Ensure your calendar is connected to Hootsuite via API
(A) Put ad spend behind Stories from within the Composer
(B) Edit Stories after they’ve been published
(C) Create and schedule Stories alongside your other scheduled social media content
(D) Create Stories specific analytics reports
(A) Direct Publishing Notifications
(B) Super-admin organization permissions
(C) The Mobile Publishing workflow
(D) The Instagram Stories integration
(A) To select the social profiles to which you want to publish your post.
(B) To monitor account activity on your social accounts connected to Hootsuite.
(C) To create a network-specific search stream in the Engagement area.
(D) To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard
Q.77 – ‘Hootsuite Organizations’ is
(A) a collaboration tool for teams to collectively manage social media activities
(B) a network of partner companies who make apps for the Hootsuite platform
(C) a consulting service provided by Hootsuite to Enterprise clients Hootsuite’s parent company
(D) a consortium of companies who own the internet
(A) Automated Boosting
(B) Enhanced Cost Per Click
(C) Single Post (Manual) Boosting
(D) Recommended Promotions
(E) Organic Performance Promotion