Google Ads Display Certification Answers 2022 (UPDATED)

Google Ads Display Certification Answers 2022

What is Google Ads Display Certification?

Google Ads Display Certification is a program that lets you convert your ads from click-to-conversion in just a few hours. Using this program, you access 3 billion devices and 100 million searches a day with Google’s state-of-the-art targeting system. With this program, you’ll be able to reach your target audience with highly specialized content on Google Search, YouTube, Gmail, and the web.

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Why do I need it?

By now, you’ve probably seen ads for a product or service called “Google Ads.” These ads are appearing all over the internet and you may be wondering why these ads are popping up.

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How does certification work?

Google Ads Certification is a process that helps marketers understand the best practices in their market. This certification is available to all Google AdWords advertisers on all Google advertising platforms, from Search to YouTube and even Display. It is safe to say that this certification guarantees quality ads that are relevant and provide a better customer experience.

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Conclusion

AdWords Certification provides advertisers with a clear understanding of how to use Google ads and how their ads will impact potential users. With AdWords Certification, users will learn how to create content that is relevant, up-to-date, non-misleading, and within Google’s advertising rules.

Google Ads Display Certification Answers 2022

✅  YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments.

What other marketing objective can YouTube and Google video solutions fulfill?

  • They can spur meaningful actions you can measure.
  • They can entice users to provide their information.
  • They can forecast reductions in pricing for keywords.
  • They can reduce unwanted clicks from competitors.

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 Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with.

Why is Google Ads right for you?

  • Your ads will be placed on all search engines.
  • Machine models automatically determine your advertising budget.
  • You can set your own budget and can change it at any time.
  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.

✅  Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs.

What can a user input in a Smart Display campaign?

  • All channels they wish to target
  • A maximum conversion number
  • Keyword bids and modifiers
  • The images they wish to use

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 Your company wants to have greater success online.

What are two ways that Google Ads can drive your business goals? (Choose two.)

  • Place your business’s ads on every available search engine.
  • Boost your conversions by connecting you to people in the moments that matter.
  • Help you reach a wider audience and maximize exposure.
  • Coach your company to fully move to an online-only presence.
  • Cap the number of ads you pay for, based on your business.

✅  You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed.

Why is Google Ads a viable option?

  • Google Ads allows you to cap the number of ads you pay for, based on your business.
  • Google Ads guarantees phone calls to your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads gives you control over your budget.

✅  Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience.

What’s a compelling reason for Zoe to use Affinity Audiences?

  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences allow her to reach sports enthusiasts.

✅  Which factors should an advertiser consider when deciding on a bidding strategy?

  • Results, targeted locations, and purchase history
  • Customer search history, competition, and conversions
  • User journey complexities, performance, and auctions
  • Ad schedule and budget

✅  Which group would you be able to reach with a Google Display campaign using demographic targeting?

  • Certified netware engineers
  • College students
  • 27-year-old men
  • Residents of a certain city

✅  Which statement accurately describes the reach of Affinity Audiences’ targeting?

  • It reaches TV-like audiences, based on their lifestyles, interests, and passions.
  • It reaches people who have the intent to purchase, updated in real time.
  • It reaches past visitors as they browse network websites and use network apps.
  • It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.

✅  Which statement is true about Responsive Display Ads?

  • The ads can meet exact branding requirements.
  • The ads adjust to available screen space when delivered.
  • They offer the advertiser more creative control than uploaded ads.
  • The ads can be manually uploaded.

✅  Which statement is true about the value of Google Display Ads?

  • It enables advertisers to reach customers searching for specific search terms.
  • It uses best-in-class automation and bidding to reach millions of users at just the right moment.
  • It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
  • It offers advertisers the most control over the geographic locations where their ads will be seen.

✅  Which two are available in Google Ads? (Choose two.)

  • Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
  • Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
  • Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  • Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
  • Language targeting, which lets you reach people with your selected language as their browser’s language setting.

✅  Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Employment targeting allows you to serve your ads only to those people who work in a specified field.
  • Location targeting allows your ads to be served only in the specific geographic locations you choose.

✅  Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

  • Conversion-focused bidding
  • Revenue-focused bidding
  • Awareness-based bidding
  • Consideration-focused bidding

✅  Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding

✅  Which type of automated bidding strategy is Target return on ad spend (ROAS)?

  • Conversion-focused bidding
  • Revenue-focused bidding
  • Consideration-focused bidding
  • Awareness-based bidding

✅  While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

✅  Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

  • User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  • The appropriate bid can often be a static target that is challenging to reach.
  • If you do not bid efficiently, you could miss valuable conversions.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.

✅  Why is using the performance targets feature after utilizing the Performance Planner recommended?

  • This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  • This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  • This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

✅  Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

✅  Why should your business use Performance Planner?

  • It validates budgets against other vendors in the same market.
  • It is the only ad budgeting software on the market.
  • It makes recommendations that are validated using machine learning.
  • It helps businesses determine a go-to-market strategy.

✅  Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind.

Why would Colin choose “Build awareness” as his marketing objective?

  • He wants to leverage Google’s automation technology to drive direct sales of his products.
  • He wants to engage with users who intend to purchase his products and are actively researching them.
  • He wants to get his Display Ads in front of as many people as possible.
  • He wants to generate dynamic ads to reach specific audiences.

✅  Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products.

Which option will best suit Darren’s marketing goal?

  • Demographic targeting
  • Custom Intent audiences
  • Dynamic remarketing
  • Affinity Audiences

✅  Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option.

What information is used to identify Similar Audiences?

  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps

✅  Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign

How might remarketing help her meet her marketing objective?

  • It reaches specific audiences based on a combination of declared and inferred data.
  • It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
  • It reaches audiences who previously visited her website as they browse network websites and use network apps.
  • It reaches audiences who are different from an original remarketing list or other uploaded compatible list.

✅  Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns.

How might Smart Display campaign reporting help Emmy?

  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its summary report provides executive summaries of total cost and bidding.
  • It provides “recommended insights,” which are focused on Topic Targeting.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

✅  Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting.

Which two types of data are included in demographic targeting? (Choose two.)

  • Postal code
  • Age
  • Gender
  • Location
  • Occupation

✅  Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons.

Which marketing objective should Frank choose when creating his Display campaign?

  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

✅  Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code.

Which option will best serve Gavin’s marketing goals?

  • Remarketing
  • In-Market audiences
  • Similar Audiences
  • Affinity Audiences

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