Amazon DSP Certification Assessment Answers (New Updated)

Amazon DSP Certification Assessment Answers

Amazon DSP Campaigns Certification discusses Amazon DSP delivery and creative types, campaign optimization, reporting, and advertising policy. Amazon DSP Campaigns Certification is for marketers or advertisers or agency professionals who want to take advantage of Amazon DSP’s managed service or Amazon DSPs’ self-service.

Amazon DSP Certification Assessment Answers

Amazon DSP Certification Assessment Answers,
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Amazon DSP Certification Assessment Answers

The Amazon DSP Campaigns certification exam has 48 questions and takes 120 minutes to complete the assessment. You need to pass with minimum 80% and above to clear the assessment. You cannot review your answers after they have been submitted, nor can you go back to a previous question and change your answer. If you finish the assessment early or the timer runs out before you answer all the questions, you will not pass and will not be able to start over where you left off. You can reassess after 24 hours.

Amazon DSP Certification Assessment Answers

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What does DSP do for Amazon?

Amazon DSP is a demand-side platform that allows you to buy programmatic advertising to reach new and existing audiences on and off Amazon.

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Amazon DSP Certification Assessment Answers

  1. Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?
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  • LS – Sports Fans
  • LS – Drama Movie Interest
  • LS – Music, Movies, TV Fans
  • LS – Parents with Children in Household

2. What does Amazon strive for through its ad policies? (Select 2).Select All Correct Responses

  • Ensure ads drive purchases with every click
  • Ensure ads are seen by a broad audience
  • Allow advertisers to effectively communicate their message
  • Ensure customer experience is relevant and enjoyable

3. Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

  • Shoppers are not moving from the purchase to advocacy stage.
  • Shoppers are not moving from the awareness to consideration stage.
  • Shoppers are not moving from the consideration to purchase stage.
  • Shoppers are not moving from the advocacy to loyalty stage.

4. Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation? Select All Correct Responses

  • The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
  • The Amazon DSP only offers manual optimization.
  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.

5. Which pricing model allows advertisers to set a price range for any single impression?

  • CPC
  • dCPM
  • CPM

6. At which point during the campaign management timeline should an advertiser establish KPIs?

  • Report
  • Optimize
  • Setup
  • Review

7. Which of the following audiences can be reached using the Amazon DSP? Select All Correct Responses

  • Advertiser audiences from a DMP
  • Amazon audiences
  • Advertiser audiences from a pixel
  • Advertiser hashed audiences

8. IMDb is an example of which type of supply source?

  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)
  • Private marketplaces (PMPs)

9. Who incurs the cost of invalid impressions resulting from domain spoofing?

  • The domain owner
  • Amazon
  • The advertiser

10. What is the value of Amazon’s pre-bid analysis? (Select 2) Select All Correct Responses

  • It filters out robotic bid requests
  • Amazon does not perform pre-bid analysis
  • It reduces the risk of bidding on suspicious impressions
  • It removes fraudulent elements after an impression is served

11. Which of the following are benefits of Amazon’s automatic optimization? (Select 2) Select All Correct Responses

  • Customization: adjust levers as needed
  • Granularity: every impression is evaluated
  • Speed: decisions made within nanoseconds
  • Amazon does not offer automatic optimization

12. True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.

  • False
  • True

13. The Amazon DSP automated budget optimization allocates budgets based on which of the following?

  • Supply selected for a line item
  • KPIs selected for an order
  • Type of creative selected
  • Duration of campaign

14. Which KPIs are associated with an awareness goal? (Select 3) Select All Correct Responses

  • Brand lift
  • Click-through rate (CTR)
  • Return on ad spend (ROAS)
  • Detail page view rate (DPVR)

15. True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

  • False
  • True

16. Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?

  • Amazon Publisher Services (APS)
  • Amazon O&O properties
  • Private marketplaces (PMPs)
  • Third-party exchanges

17. At which point during the campaign management timeline should an advertiser use manual optimization levers?

  • After reviewing campaign insights
  • Before setting up the campaign
  • Immediately after setting up the campaign
  • Before pulling downloadable reports

18. Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

  • Link in campaign
  • Link out campaign

19. Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

  • Advertisers of brands that sell goods/services on Amazon
  • Any advertiser
  • Advertisers of a service that Amazon does not offer
  • Advertisers of a product under a category that Amazon does not offer

20. Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2) Select All Correct Responses

  • Engaging animation that does not distract or deceive
  • Interactive elements that compliment the user experience
  • Flashing or pulsating text
  • Animation that mimics user interaction, such as a moving cursor

21. True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

  • False
  • True

22. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?

  • No
  • Yes

23. Which advertising method may involve real-time bidding?

  • Direct advertising
  • Programmatic advertising

24. True or false? There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

  • True
  • False

25. Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

Capture-1.jpg?resize=613%2C187&ssl=1
  • LS – Parents with Children in Household
  • LS – Sci-fi Interest
  • LS – Music, Movies, TV Fans
  • IM – Exercise & Fitness Apparel

26. What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

  • 30+ reviews and a 4.5+ star rating
  • 15+ reviews and a 3.5+ star rating
  • 50+ reviews and a 4.0+ star rating
  • 5+ reviews and a 3.5+ star rating

27. Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2). Select All Correct Responses

  • Impressions served
  • Brand halo
  • Add to cart
  • Click-through rate

28. For which scenario(s) should an advertiser consider optimization?. Select All Correct Responses

  • The line item is not spending enough of the allocated budget.
  • The line item is spending its budget at an optimal pace.
  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is not achieving its desired KPI or goal.

29. Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?

  • PMP preferred deal
  • PMP private auction
  • Open exchange
  • Amazon Publisher Services (APS)

30. True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.

  • False
  • True

31. Which of the following metrics are non-ad-attributed?

  • Detail page view
  • Add to cart
  • Retail insights
  • Purchase

32. Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

  • CTAs are not allowed in display ads
  • CTAs are not allowed in ads that appear off Amazon
  • The custom image should not duplicate information that is in the e-commerce section

33. Which of the following describes Amazon Publisher Services (APS)? (Select 2). Select All Correct Responses

  • Exclusive supply sources available in the Amazon DSP
  • Code is placed directly on participating websites and apps
  • Amazon’s marketplace of 10,000+ directly integrated sites and apps
  • Invitation-only marketplace allowing select buyers to bid on impressions

34. Which of the following is NOT a true statement?

  • Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
  • The majority of programmatic ads are purchased using a CPM or dCPM model.
  • The buying process for programmatic advertising is automated.
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).

35. True or false? PMP preferred deals are an option that bypass auctions completely.

  • True
  • False

36. Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?

  • Select only auctioned supply
  • Select only non-auctioned supply
  • Select only Amazon O&O properties
  • Select all supply options

37. There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

  • October 1st
  • September 25th
  • September 26th
  • October 6th

38. When should an advertiser care most about brand halo metrics?

  • When reviewing a campaign’s performance toward a purchase goal.
  • When reviewing a campaign’s performance toward an awareness goal.
  • An advertiser never needs to review brand halo metrics.
  • When reviewing a campaign’s performance toward a consideration goal.

39. Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

  • No action should be taken
  • Increase bids and frequency caps on these line items
  • Shift budget away from these line items to lower performing/delivering line items
  • Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

40. Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)Select All Correct Responses

  • Decrease bids
  • Relax the viewability setting
  • Decrease frequency caps
  • Select any unchecked supply sources

41. Why should an advertiser upload all creative asset sizes that are available during campaign set up?

  • To maximize viewability
  • To reduce time needed to set-up the campaign
  • To increase the campaign’s reach
  • To be able to optimize to the ones performing best

42. A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

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  • GreenTree mobile met both campaign goals
  • GreenTree -ATF did not meet the ROAS goal.
  • GreenTree-BTF met both campaign goals
  • GreenTree video met the CPM goal but did not meet the ROAS goal.

43. Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

  • Martina should leverage automatic and manual optimization strategies.
  • Martina does not need to employ any optimization strategies.
  • Martina should only leverage automatic optimization.
  • Martina should only leverage manual optimization tactics.

44. The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

  • Advertiser B wins and pays $1.11
  • Advertiser A wins and pays $1.04
  • Advertiser C wins and pays $1.05
  • Advertiser C wins and pays $1.11

45. The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

  • Advertiser C wins and pays $1.19
  • Advertiser C wins and pays $1.15
  • Advertiser B wins and pays $1.14
  • Advertiser B wins and pays $1.19

46. True or false? Auction buying is unguaranteed buying.

  • True
  • False

47. How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

  • 60 days
  • 30 days
  • 7 days
  • 14 days

48. Which of the following describes the viewability standard used by the Amazon DSP?

  • 50% of pixels in view for at least 1 second
  • 50% of pixels in view for at least 3 seconds
  • 100% of pixels in view for at least 1 second
  • 10% of pixels in view for at least 2 seconds

Post Author: Sheikh

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